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Promotional Practices and Perspectives from Emerging Markets - Sudhir Rana - Bog

Bag om Promotional Practices and Perspectives from Emerging Markets

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032269146
  • Indbinding:
  • Hardback
  • Sideantal:
  • 262
  • Udgivet:
  • 5. September 2022
  • Størrelse:
  • 156x18x234 mm.
  • Vægt:
  • 562 g.
  • 2-4 uger.
  • 28. Maj 2024
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Herefter fra 79 kr./md. Ingen binding.

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This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

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