Salg og marketing

The problem for most people is they aren't sure where to begin and how to start getting followers on social media, which will turn into visitors on their main website that will evolve into paying customers. But don't get discouraged - we're here to tell you the exact steps you need to take in order to start making regular money online using social media networks and influencer marketing to drive traffic to your offers.This Book features -Avoid common roadblocks to connect with influential peopleDevelop their brand's social media voice to become an influencer in its own right.Assume a winning mindset that leads to measurable successIdentify, approach, and engage the right influencers for their brand or product.Determine what resources to put behind influencer campaigns.Build and nurture long-lasting business relationshipsTap into your network of connections to land your ideal clientsAnd much, much moreThis trusted companion will guide you through the dynamic world of influencer marketing, empowering you to drive brand awareness, engagement, and conversions like never before. Get ready to transform your marketing strategies and stay ahead of the curve with this indispensable resource.

introducing trend marketing for mobile devices in the contemporary day.This ebook will teach you about finding trends, how to stay on top of things online, how planning and vision can help you succeed, how much an hour a day can earn you, how to get organised from the start, what tools you'll need, how to organise your trends system, how to research popular trends, how to monetize your hot trends blog, pay per click systems, and other affiliate

Dieses Buch erläutert, warum die innere Haltung von Mitarbeitenden ein entscheidender Erfolgsfaktor ist und wie Vertriebsorganisationen diese gezielt fördern können. Konkret geht es um das dynamische Mindset, welches wesentlich zum Erfolg beiträgt, vor allem in Change-Phasen, die etwa im Rahmen von Digitalisierungsbestrebungen in Unternehmen stattfinden. Individuelle Emotionen und Motivationen, Prozesse und Kennzahlen müssen dann zusammengeführt werden.Der Autor zeigt die psychologischen Hintergründe zur Macht von Gedanken auf, und erklärt, wie ein dynamisches Mindset bei Menschen entsteht, welche unterschiedlichen Ausprägungen es gibt und welche Möglichkeiten zu einer positiven Veränderung bestehen. Er erläutert, wie ein Mindset zu jedem Zeitpunkt im Leben durch aktives Steuern beeinflusst werden kann und wie Vertriebsmitarbeiter und Führungskräfte hierbei gezielt vorgehen können ¿ um Strahlkraft ins gesamte Unternehmen zu gewinnen und dieses nachhaltig erfolgreicher zu machen.

Ein dynamisches und disruptives Marktumfeld verlangt von Unternehmen und ihren Mitarbeitenden eine hohe Veränderungsbereitschaft. Der vorliegende ¿Science meets Practice¿-Band verdeutlicht die Relevanz und das Potenzial von inspirierten Mitarbeitenden für Veränderungsprozesse in Unternehmen. In Abgrenzung zum etablierten Ziel der Mitarbeiterzufriedenheit setzt Mitarbeiterinspiration neue Impulse für transformatives Handeln. Mitarbeiterinspiration fördert proaktives Verhalten, erhöht die Veränderungsbereitschaft und führt zu mehr Kreativität. Kathrin Neumüller und Thomas Rudolph zeigen, wie Unternehmen ein inspirierendes Umfeld schaffen und damit Transformationsprozesse besser gestalten.Video per App: einfach die SN More Media App kostenfrei herunterladen, einen Link mit dem Play-Button scannen und sofort das Video auf Smartphone oder Tablet ausspielen.Der InhaltMitarbeitende inspirieren in Zeiten disruptiver VeränderungenTheoretische Grundlagen ¿ wie Inspiration zustande kommt und welche Auswirkungen sich daraus für das Management ergebenStufenkonzept zur erfolgreichen Stärkung von MitarbeiterinspirationKonkrete Handlungshinweise zur Schaffung eines inspirativen Arbeitsumfelds

Dieses Buch denkt Marke und Branding neu und anders! Es rückt den Unternehmer, die Mitarbeitenden und die Kunden zurück ins Zentrum. Wie kaum jemand zuvor verknüpft Daniel Börnert konsequent und berührend Markencharakter mit Werten. Er beschreibt einen identitätsorientierten Ansatz, der zu einer einzigartigen Marken-Positionierung führt ¿ für große Marken, aber besonders auch für die vielen ¿Hidden Champions¿, KMUs und Startups, die niemand kennt, aber großes Potential haben.In gesättigten Märkten muss eine originäre Komponente die sachliche Markenleistung ergänzen: der Mensch ¿ insbesondere in Form der Markenmacher ¿ ist hier als identitäts- und beziehungsstiftendes Wesen der unverkennbare Faktor, der einen eindeutig differenzierbaren Markencharakter möglich macht. Es gilt also, diese unverwechselbare Charakteridentität zu entdecken und in den Alltag zu bringen. Die wirklichen Potenziale der Marke sind im wahren Markenkern bereits vorhanden,aber oftmals nicht klar fassbar oder wahrnehmbar. Mit Mut, Veränderungswillen und der Wegbegleitung in Form dieses Buches wird der Marken-Benefit sinnvoll und begehrenswert und kann konsequent kommuniziert werden. Besonders wichtig ist es Daniel Börnert, praktische Impulse zu geben. Am Ende eines jeden Kapitels findet der Leser konkrete Anregungen, die die Lese-Erkenntnisse ins konkrete Tun überführen. Motivierend und erhellend sind die Best-Practise-Interviews mit inspirierenden Unternehmern, die ungeschminkt ihre Erfahrungen teilen.Dieses Buch wird Ihnen als Unternehmer und Markenexperte neue Perspektiven eröffnen und Sie entscheidend weiterbringen.Aus dem Inhalt Was Ihre Marke braucht, um wirklich Kraft zu entfaltenDen Markencharakter solide auf Basis der Unternehmer- und Unternehmens-Identität aufbauenDen Markencharakter nachhaltig beziehungsstark im Unternehmen und am Markt entfaltenMit zahlreichen Empfehlungen und Leitfragen für einen wirkungsvollen, identitätsbasierten Markenprozess

In diesem Buch wird ein interdisziplinärer Ansatz für die Welt des Konsums gewählt, der verschiedene Themen abdeckt und soziologische, wirtschaftliche und marketingbezogene Aspekte einbezieht. Der Begriff "Konsum" ist vage, und selbst in den akademischen Disziplinen wird der Begriff auf unterschiedliche Weise verwendet. Die Konsumforschung fragt, wie Einkommen und Ausgaben miteinander zusammenhängen. Ganz allgemein untersucht die Konsumforschung, wie Menschen, soziale Schichten oder Gesellschaften ihre Konsumgewohnheiten realisieren. Häufig wird die Frage gestellt, wie konsistent Präferenzstrukturen aufgrund wechselnder empirischer Hintergründe von Zeit, Raum und damit verbundener Kultur sind. Welche Kontextvariablen (historischer Zeitpunkt, geographischer Rahmen, kultureller Hintergrund) spezifizieren die Praxis des Konsums und in welcher Weise haben Merkmale wie Alter, Geschlecht, Klasse, Beruf und Lebensstil eigene Auswirkungen auf die Art und Weise, wie Konsum realisiert wird?Das Buch ist für Forscher aus den Bereichen Ökonomie, Soziologie, Marketing, Ästhetik und Design, Anthropologie und Kommunikationswissenschaft von Interesse.

Valuable operational nuggets pepper this PR book that transcends media relations, social platforms & content creation. Benefit from unique client service insights collected over an extensive career that can easily be implemented by agency owners and agency employees. This is real-world PR advice for real-world agency life!"So readable, so practical and so enjoyable." - Bev GoldmanPR practitioner, published author and serial optimist Ivan Booth holds an advanced marketing qualification from the University of Cape Town and Bachelor's degree from the University of South Africa. His 21 years in the PR industry span consulting, corporate and agency interaction with such global leaders as Vodafone, MTN Group, the Internet Society, Mobile Marketing Association and dotAfrica."[A] PR expert with a knack for jazzing-up otherwise mundane press releases." - Business Day

It's an age-old question with a straightforward answer: who wants to be a millionaire? Well, everyone does, of course! The tough part is figuring out how. And believe it or not, if you're a dealer or manager in the automotive industry, you might be missing out on one of the biggest ways to increase your earning potential. The best part? You already have all of the tools and resources you need at your disposal. As a twenty-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer's digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he's conducted over the years-combined with Google's own astonishing data on how website visits correlate to car sales. Using an entertaining quiz show format, this guide will let you know the truth about the power of online marketing and how this information can be used to your advantage. In addition to real-life research, trivia, and valuable advice, you'll be able to read candid conversations with car dealers as they put these methods to work for themselves and address the most successful strategies for improving their sales.

If you're looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.Rather than lengthy descriptions and dense theory, these pages offer clear, ready to implement, time proven hacks that will help grow your business and boost your revenue from day one.The key areas include building an effective marketing strategy, marketing and sales, team management, advertising, content marketing, development and project management. These insights and techniques have already helped numerous businesses that I have worked with across Australia, and worldwide, and I am confident that you too will reap the benefits of my 20+ years of experience, hundreds of successfully implemented projects, and millions of marketing dollars spent.No more words - let's get straight to growing your business!

Navigating AI: Ethical Explorations in a Digital AgeIn a rapidly evolving world dominated by artificial intelligence (AI), "Navigating AI: Ethical Explorations in a Digital Age" offers a compelling and insightful perspective on the complex interplay between AI technology and society. This thought-provoking book takes you on a journey through the intricate web of AI's potential and its ethical implications. Explore the future of AI with us, where the boundaries of technology and humanity blur.IntroductionIn the realm of artificial intelligence (AI), experts and practitioners are in consensus: true AI awareness, akin to human consciousness, remains an elusive goal on the distant horizon. Yet, AI's integration with other ingenious technologies, notably robotics, has already demonstrated immense promise across various domains, from business and healthcare to transportation and more.The Promise of AIBusiness Transformation: Discover how AI, in conjunction with other technologies, is reshaping the business landscape. Explore its potential to enhance efficiency, productivity, and profitability.Revolutionizing Healthcare: Delve into the impact of AI on healthcare, where it is improving diagnostics, treatment, and patient care, potentially saving countless lives.Transportation Revolution: Learn about the rise of self-driving cars and how they could transform the job market and the entire transportation industry, offering novel possibilities for commuters.Ethical DilemmasHowever, the story of AI's integration into our lives is not without its challenges. AI-driven employment processes, while promising, inadvertently perpetuate human biases ingrained in the training data, raising concerns about fairness and accuracy.Wealth Gap and Social UnrestThe growing disparity between gains from capital and labor poses a formidable challenge. It threatens to create a wealth gap of unprecedented proportions, with far-reaching consequences throughout society.The Call for Ethical AIAs the contours of these changes become evident, it becomes apparent that ethical considerations are paramount. The societal challenges posed by AI are multifaceted, necessitating the development of AI systems that adhere to ethical guidelines.ConclusionIn conclusion, "Navigating AI: Ethical Explorations in a Digital Age" delves into diverse perspectives on AI, ranging from skepticism about its potential for awareness to its tangible impact on various industries. As AI continues to merge with other technologies, its effects will be felt far and wide. This book underscores the importance of collaborative efforts to foster responsible AI, acknowledging the complexities and moral obligations inherent in this endeavor.Prepare to embark on a journey that transcends the boundaries of technology and ethics. "Navigating AI: Ethical Explorations in a Digital Age" is your guide to understanding the present and shaping the future of AI.

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.

Most businesses utilize social media to market their products and services. However, not all know about the power of utilizing facebook ads.It's one of the greatest tools to use if you want to diy your marketing and advertising, while not breaking the bank.Most people are intimidated by it or don't know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Would you like to know more about:The advance strategies that the pros use.Doubling your instagram followersUnderstanding facebook ad marketingTop strategies for growthMonetizing your social mediaThere is no doubt that social media is one of the most crucial channels for marketing enterprises. This is due to the heavy traffic on social media platforms at a particular moment. Never run out of ideas on social media that may take your company to the next level after looking through the following thorough list of social media marketing tactics. From promotional postings to personal and company-related promotional ideas, the list is certain to excite business marketers and social media users for a very long time.

Learn the missing link to influence and closing sales in crowded, competitive markets.The former Brand Manager of Coors Light reveals how they made over $1 Billion turning the mountains blue and how you can use the same strategies in your business.Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales.That's because there is a missing link to creating influential marketing and sales messages that most companies don't know about and almost none are using.It's called your Because.The Because Framework reveals why customers buy-and how to influence them to buy from you. It is the intersection of age-old advertising strategies and the science of decision-making, applied to today's toughest marketing and sales challenges. It draws from billion-dollar brand strategies, Harvard research,and Nobel laureate work on influence, and results in practical application.The Framework includes seven steps and answers the question: Why do people buy this vs. that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it.In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year.Companies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.

Unlock the secrets of human interaction with "Social Media Marketing: Mastering the Art of Nonverbal Communication." In today's fast-paced digital world, understanding the subtleties of body language is crucial for effective communication, both online and offline. This comprehensive guide delves deep into the realm of nonverbal cues, equipping you with the knowledge and skills to harness the power of body language for personal and professional success.Chapter 1: Introduction to Body LanguageExplore the fascinating history and evolution of body language studies, uncovering its pivotal role in everyday life.Chapter 2: The Basics of Body LanguageDive into the fundamentals, deciphering facial expressions, gestures, and postures, and understanding how they shape human interaction.Chapter 3: Reading Facial ExpressionsUnmask the six basic emotions and uncover the truth hidden within microexpressions, unveiling the secrets of detecting deception through facial cues.Chapter 4: The Language of GesturesNavigate the world of common gestures and their interpretations, while appreciating the cultural nuances that influence their meaning.Chapter 5: Posture and Body PositionDiscover the power of body language, from confident power poses to defensive signals, and the impact of sitting, standing, and walking on communication.Chapter 6: Eye Contact and GazeExplore the significance of eye contact, decipher different types of gaze, and learn how to build stronger connections through this essential nonverbal cue.Chapter 7: Proxemics: Personal Space and TouchDelve into the realms of personal space zones, cultural variations, and the profound influence of touch on communication.Chapter 8: Vocal Cues and ParalanguageMaster the art of understanding tone of voice, pitch, rate, and volume, and unveil the subtext of communication through paralanguage.Chapter 9: Detecting Deception and LiesBecome a human lie detector as you uncover the signs of deception in body language, microexpressions, and navigate the truth in everyday interactions.Chapter 10: Body Language in Different ContextsApply your newfound knowledge in various settings, from the workplace to romantic relationships, and enrich your social interactions.Chapter 11: Improving Your Own Body LanguageEnhance your self-awareness and communication skills with practical tips for projecting positive and confident body language.Chapter 12: Cross-Cultural Body LanguageNavigate the intricate world of cross-cultural communication, avoiding misunderstandings and adapting your body language for global interactions.Chapter 13: Body Language in Media and Pop CultureAnalyze body language in films, TV shows, and advertising, and explore the influence of celebrities on nonverbal communication.Chapter 14: The Future of Body LanguageStay ahead of the curve by examining advances in technology and ethical considerations in body language research, highlighting its ongoing relevance.Chapter 15: Practical Exercises and ApplicationsPut your knowledge into action with practical exercises, applying your newfound body language skills in real-life situations, and discover resources for further learning and practice."Social Media Marketing: Mastering the Art of Nonverbal Communication" is your comprehensive guide to decoding the language of gestures, expressions, and postures in an ever-connected world. Elevate your social media marketing strategies, enhance your personal relationships, and communicate with confidence in all aspects of life. Dive into the world of nonverbal communication and unlock the secrets of success today.

In today's digital arena, where online visibility can make or break businesses, mastering the SEO game is the key to success. "Winning the SEO Game" is your ultimate playbook for navigating the ever-evolving world of search engine optimization.In this comprehensive book, you'll:¿ Master the art of keyword research to ensure your content reaches the right audience.¿ Unlock the secrets to on-page and off-page optimization, propelling your website up the search engine rankings.¿ Learn how to build high-quality backlinks and establish your website as an authority in your niche.¿ Harness the power of SEO analytics to track your progress and fine-tune your strategy for maximum results.

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being. 

"42 Rules for Using AI in Contact Centers" offers an illuminating exploration of how Artificial Intelligence (AI) can redefine customer experiences, penned by the seasoned industry expert Geoffrey A. Best.

Product Description: Adolescent Choices and Consequences: A Psychological PerspectiveUnlocking the Mysteries of Adolescence "Adolescent Choices and Consequences: A Psychological Perspective" offers a profound exploration of the critical period that shapes our future. Dive into the world of adolescents, where rapid physical, psychological, and emotional changes set the stage for a lifetime of choices and consequences.The Complex Journey of AdolescenceA Multifaceted Transition: Adolescence is a dynamic phase, marked by a whirlwind of changes, from physical transformations to shifting social dynamics.Navigating Challenges: Discover how adolescents face the complexities of societal, parental, and personal expectations, as they evolve from dependent children into self-directed adults.Quest for Identity: Explore the profound search for identity, self-discovery, and the development of essential life skills, as adolescents explore risks, novelty, and their own emotional landscapes.Learning, Emotions, and RiskCuriosity and Learning: Adolescents are voracious learners, expanding their knowledge, emotions, and relational skills.Navigating Emotions: Witness the rollercoaster of emotions, from joy to despair, as adolescents grapple with the intensity of their feelings.Risk and Responsibility: Understand how risk behaviors, conflict with parents, and emotional instability are natural components of adolescent development.Choices That Shape FuturesAdolescence is the breeding ground for lifelong behavioral patterns, and choices made during this period have far-reaching implications. With "Adolescent Choices and Consequences," you'll explore:Psychological Insights: Gain a deep understanding of the psychological underpinnings of adolescent behavior and decision-making.Preventative Perspective: Learn how to address the pervasive issues of alcohol and drug abuse, recognizing them as major public health concerns with profound societal impacts.Empowerment and Guidance: Discover strategies to support adolescents in making thoughtful, responsible choices with lasting positive effects.Why This Book Is EssentialThis book is a must-read for:Parents: Understand the challenges your adolescent faces and how to guide them through this transformative journey.Educators: Gain insights into the psychological aspects of adolescent behavior, helping you provide effective support and mentorship.Curious Minds: If you're fascinated by human development and the choices that shape our lives, this book offers a unique perspective.A Journey of Insight and UnderstandingWith a captivating narrative and expert insights, "Adolescent Choices and Consequences" unveils the intricate world of adolescence. It's time to explore the choices and consequences that mold our future.Unlock the Secrets of AdolescenceGet your copy of "Adolescent Choices and Consequences: A Psychological Perspective" today and embark on a transformative journey into the adolescent mind-a journey that will enrich your understanding and empower the next generation.Deciphering the Adolescent Experience, One Page at a Time.

Dieses Buch zeigt mittels der AECdisc® Potenzialanalyse Schritt für Schritt auf, wie wir Stärken, Fähigkeiten und Motivationsfaktoren von Individuen erkennen, analysieren und nutzen können. Führungskräfte, Personalleiter und Unternehmer können mithilfe der Analyse die richtigen neuen Mitarbeitenden gewinnen und bestehende Kollegen fördern, sowie diese in gut funktionierenden Teams langfristig an das Unternehmen binden. Die Potenzialanalyse schickt die Anwender auf eine Reise zu sich selbst, auf der sie schrittweise erfahren, welche unbewussten Verhaltensmuster, Stärken und verbesserungsfähigen Kompetenzen sie haben.

Screaming orgasms are one of the greatest highs we can experience in our personal lives-so why should we demand anything less in our professional lives?After more than a decade as a high-achieving media CEO, Tracy Call noticed a pattern: women's success and progress in the boardroom seems to have a lot of parallels to how steamy things are in their bedrooms. If a woman feels stuck in the wrong job or career, she often feels stuck in the wrong sexual relationship as well.If this sounds familiar, the good news is you are definitely not alone. The even better news is you can have great sex and great business at once-and in G Spot for the C Suite, Call teaches businesswomen exactly how to achieve it.G Spot for The C Suite tackles the spicy subjects they forgot to cover in business school, including:-How masturbation can give you the courage to try new entrepreneurial directions-The secrets to creating electric chemistry with clients and colleagues-Sex-positive and LGBTQ-inclusive leadership and workplace culture-Telling a professional one-night stand from a true and long-lasting careerPlus countless other insights to bring a dose of much-needed magnetism to the boardroom.With humor, wisdom and hard-earned grit from a career spent as the only woman in the room, Call offers women a witty new way to build their professional careers to a climax-plus all the ins-and-outs of how to stay on top when they arrive.

Brandingstrategi. Funktion, følelse og kulturel innovation er en indføring i brandingstrategi, som introducerer klassisk marketing, branding og reklameteori – og sætter begreberne ind i en ramme af nyere teoretiske strømninger. Bogen fremstiller brandingpraksis gennem et kulturstrategisk perspektiv og viser, hvordan branding kan blive en praksis der vover kulturel disruption og aktivisme.Bogens temaer spænder fra brandingstrategi baseret på produktfordele og pris til brandingstrategier baseret på følelser, ritualer, identitet, status, værdiforhandling, ′purpose’ og aktivisme. Løbende gennem disse temaer stiller bogen skarpt på, hvordan kultur og marketing hænger sammen, og hvordan brandet kan placere sig centralt i menneskers liv og projekter: hvordan brands kan tilbyde sig selv som redskaber til kulturel innovation.Kunne der tænkes en vej til bedre branding, der ikke blot er mere benzin på et bål af masseforbrug?Bogen tilbyder en sammenhængende indføring til brandingstrategi med praktiske analytiske tilgange og forslag til, hvordan branding kan gentænkes i en tid med udfordringer i forhold til bæredygtighed og stærke kulturelle spændinger.Bogen henvender sig til studerende, praktikere og alle andre, der er interesserede i sammenhængen mellem de strategiske og praktiske elementer af branding.

"LinkedIn Edge: The Ultimate Guide to Successful Marketing Strategies on LinkedIn" is a comprehensive guide for businesses and professionals looking to elevate their marketing game on the world's largest professional networking platform.This book is a must-read for anyone looking to build a strong personal brand, create engaging content, optimize their LinkedIn profile, and target the right audience. With detailed strategies for leveraging LinkedIn groups, company pages, ads, analytics, and video content, readers will learn how to maximize their reach and generate leads and revenue.In addition, this book covers the latest trends and predictions for the future of LinkedIn marketing, including personalization, video content, LinkedIn Stories, and social responsibility. With practical tips, real-world examples, and insights from leading LinkedIn experts, readers will gain a competitive edge and stay ahead of the curve.Whether you are a business owner, marketer, or professional looking to build your online presence and achieve your career goals, "LinkedIn Edge" provides the tools and knowledge you need to succeed on the world's premier professional networking platform.

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation. In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business.With integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.

It all starts with a sale!Whether you love it or have it, making sales drives your business. You don't get to use your technical and creative skills until you make the sale. If you've been selling for a long time, this book will be a good refresher. If you're new to selling, this book will give you the tools, and the confidence, to make more sales. I'll show you how to ask better questions, really listen to the answers, and help more of your customers buy the results that only you can provide. I'll guide you to find your own unique selling style. When your customers and clients can see and understand why they should buy from you, and only you, they have to pay your price to get your results. You've taken an important first step towards making more sales. Thanks for choosing me as your guide. - Alan Berg, CSPNote from the author:I originally wrote Shut Up and Sell More Weddings & Events, as that's the industry where I've spent the last 30 years in sales, sales management and sales training. While I speak and consult to wedding and event businesses, I don't talk about weddings or events, I talk about business. So many people told me that the tips and ideas in that book apply to any business, so I finally took the hint and made this version for you. I hope that you find these ideas useful for your business as well. Any of my other books will also help you, regardless of what you sell or what your business does. You may just have to read between the lines on some of the examples. Thanks for considering this book and please check out the Wedding Business Solutions podcast. I talk about business and life (not weddings or events).