Salg og marketing

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers¿ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.

Inside the pages of this book you'll learn the simple system for growing wealth that has transformed thousands of readers lives and has been featured in numerous trade publications as well as television and radio programs throughout north america standing the test of time.Written in a basic no hype- no nonsense fashion, the power profits! Vending system is the ultimate guide to starting a successful passive income producing small business Inside, you'll discover:Fact-check: the top reasons that vending machine businesses have a promising futureA comprehensive walkthrough of how to draw up your business plan - including a sample business plan for referenceSmart tips to help beginners find a safe and profitable location for vending machinesNew or refurbished... bulk or specialty vending... discover several vending machine options and find what's best for your businessQualities of a good supplier... and how to find one - explore the essential criteria to make the most profitable choicesThis guide doesn't just stop at setting up your business - it goes further to equip you with strategies for successful operations and maintenance. Discover how to optimize your inventory, set competitive prices, and enhance the customer experience. Plus, you'll learn how to effectively market your venture and ensure seamless functionality of your machines. All these are critical elements that will set your business apart and pave the way for your financial transformation.

THINK LOCAL, ACT GLOBAL! Oder doch THINK GLOBAL, ACT LOCAL! Welche dieser beiden Aussagen trifft nun zu? Wir beobachten, dass kulturelle Grenzen immer mehr verschwimmen. In vielen Bereichen wie Essen, Musik und Sport tauschen sich Länder stetig aus und gestalten die eigene Gesellschaft zu einer Multikulturalität um. Multikulturalität bezeichnet dabei das Neben- oder Miteinander verschiedener Kulturen in einer Gesellschaft. Dies zeigt sich insbesondere zwischen den Vereinigten Staaten von Amerika und Deutschland. Viele Lifestyle Trends kommen aus Amerika. Allerdings trennen diese Länder kulturelle Besonderheiten, die ein komplettes Verschmelzen beider Gesellschaften verhindern. Unter anderem trifft dies im Bereich Politik, Patriotismus und Umweltbewusstsein zu. Diese Ausarbeitung beschäftigt sich mit der internationalen Kommunikationspolitik. Es wird dabei untersucht, ob ein standardisierter Werbespot zwischen Amerika und Deutschland, trotz kultureller Unterschiede möglich ist.

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.

In the thrilling pages of "Burn Their Boats: Igniting Unbreakable Customer Loyalty," we embark on a captivating exploration of how businesses can create a customer base so devoted and committed that customers willingly destroy their bridges and forsake all alternatives, leaving them with no choice but to seek refuge in your brand. The author uncovers the essential elements that ignite unbreakable customer loyalty. From personalized experiences that make customers feel seen and understood to exclusive offerings that create a sense of belonging, the book provides a roadmap for businesses to inspire customer devotion and obliterate any desire to seek alternatives. "Thomas Gresham's insights in customer loyalty are like a spark that ignites a fire within your customer base. This book is a must-read for any entrepreneur or marketer who wants to build unbreakable connections with their customers."John Anderson, CEO of LoyalTech Baseball Inc. "Prepare to be inspired and equipped with the knowledge to transform your business into a customer-centric powerhouse. Thomas Gresham's expertise shines through in providing actionable advice for fostering deep connections with customers."Emily Roberts, Director of Customer Experience at Cocalium Powerhouse "This book is a game-changer for businesses that want to cultivate fiercely loyal customers who will stand by them through thick and thin. Thomas Gresham delivers a masterclass on customer loyalty."Michael Watson, VP of Marketing at Cognitec Maxxell "Thomas Gresham's insights into the psychology of loyalty will empower you to build meaningful connections with your customers and foster a tribe of loyal brand advocates. This book is a must-have resource for anyone who believes in the power of customer loyalty."Jessica Roberts, Chief Customer Officer at Power BOXXX "If you're ready to take your business to new heights by cultivating unwavering customer loyalty, this book is your roadmap to success. Thomas Gresham's groundbreaking exploration of loyalty reveals powerful strategies and techniques."David Evans, Founder of Loyalty X Institute

Discover the essentials of customer analysis and insight with this non-technical comprehensive introductory guide. Gain a fundamental understanding of what customer analysis and insight entail and why they are vital for any business. Real-life examples from various industries showcasing the profound impact of harnessing the knowledge of your customer base. Learn as well the main types, the customer insight tools available and the steps you need to take.

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, The fundamental principles of scientific advertising are universal and timeless.

Dies ist der Weg zur Selbstverwirklichung - erreichen Sie Ihr höchstes Potenzial als Unternehmerin!Beim Aufbau eines Unternehmens kann es überwältigend sein, wenn man sich das gesamte Untergangen vor Augen führt. Dieses Buch richtet sich an weibliche Unternehmerinnen, die sich eine komplette Markenerneuerung nicht leisten können. Ihnen kann Branding kann als Kompass dienen, der dabei hilft, das Schiff zu steuern und Selbstvertrauen zu gewinnen. Das Buch zeigt anhand persönlicher Anekdoten und eines praktischen Branding-Rahmens einen Weg zum Selbstvertrauen. Beispiele für Phasen innerhalb dieses Rahmens sind: > Finden Sie den Kern Ihrer Marke.> Ihr Netzwerk ist Ihr Nettovermögen.> und: Machen Sie es wichtig.Leser*innen können ihr Profil stärken und ihren Umsatz steigern, wenn sie diesem Rahmen folgen. Das modulare System und das stärkende Manifest können helfen, Schritt für Schritt eine Marke aufzubauen.

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa.It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment. Now in its second edition, it has been re-conceived to reflect the huge transformation experienced by organizations and individuals following the COVID-19 pandemic, which has changed our understanding of the meaning of working and has reshaped HRM and its function within organizations.With a particular focus on Human Resource Management (HRM), the authors analyse the socio-cultural transformation of traditional practices and methodologies that are occurring in the workforce. Digital HR presents detailed case studies and interviews with HR managers of large multinational companies, providing comprehensive empirical evidence for academics and students interested in the development of HRM in today¿s digital landscape. The book will also be valuable to practitioners and managers looking to adapt the role of HR in their own companies or organizations.

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation.Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management.Reflecting the demands of contemporary practice, advice on self-care is also provided, helping to protect emerging Social Media Managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives.This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills.The first edition of this textbook won a Book Excellence Award, a Silver International Stevie Award for Best Business Book and was named in the Best 100 Public Relations eBooks of All Time by the Book Authority.

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.

Co-Creation ist eine gemeinsame Wertschaffung von Unternehmen und Kunden, bei der Kunden personalisierte Experiences (Erfahrungen und Erlebnisse) mitgestalten können. Dabei stellt die Integration von Kundenressourcen die Basis der Wertschaffung dar. Co-Creation bei Kunden erfordert eine echte Mitwirkung seitens der Kunden und sollte über die reine Produktebene hinausgehen. Kunden in unternehmerischen Entscheidungen einzubeziehen bedeutet, sie direkt in Partizipations- und Entscheidungsprozessen mitwirken zu lassen. In dieser Forschungsarbeit wird ein Co-Creation Modell entwickelt, um die Themen erlebnisreicher zu gestalten und die Kunden in der Lösungsfindung einzubinden. Letztendlich beruht Kernansatz der Co-Creation darauf, dass Kunden eine höhere Verbundenheit und Identifikation entwickeln, wenn sie an der Entwicklung und Verbesserungen von Lösungen aktiv integriert werden.

Ergün Kalayci öffnet in diesem Buch ein Fenster zum Hochzeitsmarketing in türkischen Eventhallen Deutschlands. Er navigiert durch die komplexen Gewässer des Dienstleistungs-, Ethno- und Eventmarketings, um eine Marketingstrategie zu zeichnen, die darauf abzielt, Kundenzufriedenheit und wirtschaftliche Rentabilität zu erhöhen. Durch einen sorgfältig konzipierten gemischtmethodischen Ansatz untersucht der Autor die unterschiedlichen Marktsegmente für türkische Eventhallen und segmentiert Kundenpräferenzen in klare Kategorien. Diese Erkenntnisse dienen als Schlüssel zum Verständnis der Beziehungen zwischen Kundenanforderungen, Eventgestaltung und Kundenzufriedenheit, und bieten konkrete Ansatzpunkte zur Verbesserung des Eventerlebnisses. Die Analyse betont die Bedeutung der Diversifikation von Geschäftskonzepten, besonders im Kontext der Coronakrise. Sie bietet nicht nur innovative Einblicke in die Felder des Ethnomarketings und Hochzeitsmarketings, sondern liefert auch praktische Anleitungen zur Verbesserung der Marketingstrategien für türkische Eventhallen in Deutschland und stellt somit eine wertvolle Ressource für die akademische Forschung sowie für die praktische Umsetzung im Bereich des Eventhallenmanagements dar.

"Google Bard for Business: The Ultimate Guide to Unleashing AI-Powered Productivity, Innovation, and Success," is a comprehensive guide that aims to equip business leaders, entrepreneurs, and anyone interested in using Google Bard with the knowledge and strategies to harness its power effectively. The book consists of four parts: Introduction to Google Bard, Using Google Bard for Specific Business Functions, Advanced Applications of Google Bard, and The Future of Google Bard and AI in Business. The book covers various topics, including content creation and marketing, customer service and support, sales and lead generation, product development and innovation, building chatbots and virtual assistants, data analysis and decision-making, ethics of using AI in business, and more. The book concludes with a bonus section on Business Prompt and Understanding LLM & NLP. The book serves as an essential resource for anyone looking to improve their productivity, innovation, and success through the use of Google Bard.

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Klager er uundgåelige for enhver servicevirksomhed. Men de færreste bryder sig om at modtage klager! Fordi det er ubehageligt. Fordi det er svært. Fordi det involverer så mange aspekter af virksomheden, fra produkt over kommunikation til strategi og ledelse. Knækker man koden til at håndtere klager ordentligt, gemmer klagehåndtering til gengæld på et kæmpe potentiale.Klagehåndtering – fra teori til praksis er en lærebog og guide til at håndtere klager i en servicevirksomhed. Bogen er bygget op omkring fire temaer: klagehåndteringspsykologi, klagehåndtering i praksis, strategisk klagehåndtering samt online klagehåndtering og omdømme.Klagehåndtering – fra teori til praksis henvender sig til ledere og medarbejdere i servicebranchen. Den kan bl.a. benyttes som lærebog på serviceøkonom- og receptionistuddannelserne og på masteruddannelsen Hospitality Management.

Small and medium-sized enterprises that use the internet as their primary market are known as internet marketing companies. To be successful, starting an internet marketing firm requires a few specialised, tried-and-true methods and resources. To succeed in internet marketing, you must pay attention to all the tools and techniques that success tales recommend. This is due to the fact that the internet marketing industry is prone to several obstacles that could prove difficult to overcome if they are not appropriately and quickly addressed.

The business market of today is fiercely competitive. There are always more companies joining the fray: over the last 10 years, over 750,000 new startups have emerged in North America alone. Unfortunately, more than 60% of the new.

Is it possible to take an agency from idea to start-up to scale and have it turn over $10K within the first month?It's not only possible, but now it is your turn to follow in the footsteps of hundreds of other successful agency owners who have used the 0 - 10K SCALE Playbook to skyrocket their businesses to massive success.This book will give you the exact blueprint you need to build a powerhouse agency.No fluff. No BS. Just simple, actionable steps that will have you seeing exceptional results within days.Ready?Simplify.Scale.

Learning how to build and measure brand equity is essential for any business looking to develop a strong brand name and create value. Discover the importance of brand equity with examples, benefits, key factors, strategies and how to measure it. So, use this guide to build your own brand equity and increase your brand value.

The book "Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online" is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book provides the latest information on customer behavior and preferred digital experiences. It covers topics ranging from lead nurturing and visual marketing to advice on creating exceptional content through tool-building. With traditional marketing methods becoming less effective, the text emphasizes the importance of embracing inbound marketing, as practices like cold calling and email blasts are increasingly turning consumers off. The authors highlight the shift in consumer behavior, with more people conducting online research to choose products and companies that meet their needs. The book explains how marketers can capitalize on these opportunities, focusing on turning strangers into website visitors, converting visitors into leads, and nurturing leads into delighted customers. It delves into topics such as inbound marketing strategy, reputation management, and progress tracking, offering essential tools and resources for building an effective marketing strategy. Overall, the book outlines a comprehensive approach to attract, engage, and delight customers online, adapting to changes in consumer behavior.

This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most fiercely competitive industries, predominantly stationary distribution organizations are helping to keep their own companies on track for success. However, the existence of these companies has never been more at risk than it is today, as most not only have outdated IT, but also a deficient distribution structure. Especially during the high rate increases of recent years, most companies fell far short of their earnings potential. In terms of volume, they are no longer growing at a sufficient rate or are even risking their continued existence.The author explains the new rules for success in the logistics industry using examples and shows step by step which trends the future will bring and which strategies must be used to meet these demands today. The book also makes clear how logistics companies can establish a lasting high-performance culture in their sales department and how they can succeed in winning over sales staff and retaining them in the long term.

Strategische Kommunikation zielt mit ihren kontingenten Wirklichkeitsbeschreibungen seit jeher auf gesellschaftliche Wahrheitsmodelle. Wie häufig gesellschaftliche Wahrheitsmodelle auf strategische Kommunikationsbemühungen zurückgehen, auf Unwahrhaftigkeit beruhen und damit zumindest zeitweise zu strategischen Wahrheiten werden, zeigen eindrucksvoll zwischenzeitlich geglaubte Wahrheiten, die sich als Lüge entpuppt haben: von Walter Ulbrichts ¿Niemand hat die Absicht, eine Mauer zu errichten¿ über Hitlers Tagebücher bis hin zu den Massenvernichtungswaffen im Irak. Die erfolgreichen Kampagnen der Brexiteers und von Donald Trump 2016 haben diesem Thema zu neuer und bislang ungeahnter Aufmerksamkeit verholfen. Während die Themen Desinformation und postfaktische Gesellschaft die Journalismus-, politische Kommunikations- und Medienethikforschung aktuell zu dominieren scheinen, ist das Schweigen der deutschsprachigen und internationalen PR- und Organisationskommunikationsforschung auffällig. Dies ist umso bemerkenswerter, weil die PR-Wissenschaft in der Vergangenheit immer wieder versucht hat, ihren Gegenstand zu schärfen, indem sie sich am Begriff der Propaganda abgearbeitet hat. Daraus müsste eigentlich eine Affinität für das Thema Desinformation resultieren. Aber genau das Gegenteil ist offensichtlich der Fall: Hat sich die PR-Wissenschaft gerade deshalb nicht mit Desinformation beschäftigt, weil sie sich so dezidiert von Propaganda und darin eingeschlossenen desinformierenden und manipulativen Techniken abgrenzen will? Was sind die Gründe hierfür? Glauben wir, bereits alles zum Thema gesagt zu haben? Liegt dies daran, dass sich die PR- und Organisationskommunikationsforschung seit jeher vor allem für Unternehmen und weniger für politische und Non-Profit-Organisationen interessiert? Oder fühlen wir uns hier schlicht und ergreifend nicht zuständig? Es scheint offenkundig höchste Zeit zu sein, sich wieder eingehend mit Fragen der Desinformation aus der Perspektive der strategischen Kommunikationsforschung zu befassen. Die Beiträge des Tagungsbandes fokussieren hierzu auf neue theoretische Perspektiven, normative Bewertungen und empirische Befunde.