Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
EURLegal landmines every successful entrepreneur must avoid
EURBusiness practices that can be
protected-but are often overlooked
EURProtecting your intellectual property on the Internet
EURWhat are your ideas and the rights to them really worth?
EURWhy trade secrets are a powerful and under-utilized protection
EURLessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
EURHow even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
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