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Ethnic Hospitality Marketing - Elena Chatzopoulou - Bog

Bag om Ethnic Hospitality Marketing

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032126722
  • Indbinding:
  • Hardback
  • Sideantal:
  • 186
  • Udgivet:
  • 17. marts 2023
  • Størrelse:
  • 156x13x234 mm.
  • Vægt:
  • 463 g.
  • 2-3 uger.
  • 23. januar 2025
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Ethnic Hospitality Marketing

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received.

Brugerbedømmelser af Ethnic Hospitality Marketing



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