Name: H2H Marketing
Price: 1024.95 DKK
Availability: InStock
Author: Philip Kotler
ISBN: 9783031223921

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

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Sprog:
Engelsk

ISBN:
9783031223921

Forlag:
Springer International Publishing

Indbinding:
Hardback

Sideantal:
236

Udgivet:
20. Juli 2023

Udgave:
23001

Størrelse:
160x18x241 mm.

Vægt:
567 g.

Leveringstid: 2-3 uger.
Forventet levering: 25. Maj 2024

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Beskrivelse af H2H Marketing

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

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