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Inside City Tourism: European Perspecthb: A European Perspective - John Heeley - Bog

Bag om Inside City Tourism: European Perspecthb: A European Perspective

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845411718
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 1. februar 2011
  • Størrelse:
  • 160x18x234 mm.
  • Vægt:
  • 431 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Inside City Tourism: European Perspecthb: A European Perspective

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

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