Marketing in Healthcare - Deepika Kanyal - Bog

Marketing in healthcare involves the strategic promotion of medical services, products, and facilities to patients, healthcare professionals, and the general public. It aims to create awareness, educate, and influence decision-making in the healthcare sector. This can encompass various strategies such as digital marketing, content creation, community engagement, and advertising to build trust, enhance patient experiences, and drive positive health outcomes. However, ethical considerations are crucial due to the sensitive nature of healthcare, requiring marketers to balance the promotion of services with the best interests of patients and ethical standards.