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Media Analytics - C Ann Hollifield - Bog

Bag om Media Analytics

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138581036
  • Indbinding:
  • Hardback
  • Sideantal:
  • 416
  • Udgivet:
  • 27. juni 2023
  • Størrelse:
  • 152x25x229 mm.
  • Vægt:
  • 753 g.
  • 2-3 uger.
  • 9. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
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Beskrivelse af Media Analytics

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

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