Online buying behaviour - Indu Santosh - Bog

The existence of the internet has significantly affected retail businesses nowadays. This book provides an improved understanding of the students¿ decision-making process when they decide to purchase a cell phone online as it relates to e-commerce industry. It also reflects the light on their buying behaviour of consumers and offers valuable insights into the linkage between e-shopping and consumers¿ decisions to shop or not shop online. It also provides the information about various factors which influences the buying decisions of students and also shows their impact on decisions