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Strategic Integrated Marketing Communications - Larry Percy - Bog

Bag om Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9780367770624
  • Indbinding:
  • Paperback
  • Sideantal:
  • 304
  • Udgivet:
  • 3. Marts 2023
  • Størrelse:
  • 175x22x246 mm.
  • Vægt:
  • 578 g.
  • 4-7 hverdage.
  • 24. Maj 2024
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Beskrivelse af Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

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