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Crm Systems in Industrial Companies - A. Perna - Bog

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Crm Systems in Industrial Companies af A. Perna
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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349463176
  • Indbinding:
  • Paperback
  • Sideantal:
  • 249
  • Udgivet:
  • 28. marts 2014
  • Udgave:
  • 2014
  • Størrelse:
  • 140x14x216 mm.
  • Vægt:
  • 308 g.
  • 8-11 hverdage.
  • 5. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

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