Fundamentals of Business Research Methods - Nalla Bala Kalyan - Bog

Research Methodology in Management has now become an important area of study for students, teachers and practitioners in management. This is particularly so because of the changes which take place in the management concept itself. In place of traditional principles of management, as strategic management philosophy is emerging fast, in which managerial analysis and managerial research receive widespread attention of all those who are interested in management. The book is intended to serve as a text book for social science students at graduate and postgraduate level. This book of ¿Business Research Methods¿ is well equipped with fundamentals of research and research designs. It covers all facts of management areas with details of statistical tools required for analysis in research work. The present book provides the basic and advanced level discussion in research methodology. So that the researchers may become familiar with the art of using research methods and techniques