The Role of Entrepreneurial Public Relations at PSUT - Tala Al Masri - Bog

This study investigates the role of entrepreneurial Public Relations at Princess Sumaya University for Technology in enhancing its image. To achieve the objectives of the study, a quantitative and descriptive research approach based on a questionnaire was used to collect data from the respondents. The used method focused on studying the case (of PSUT) as it exists. The quantitative survey method was employed to investigate the role of entrepreneurial public relations at Princess Sumaya University for Technology in building its reputation and image. The qualitative, descriptive survey approach measures the research variables and evaluates the relationship between the variables within the model of study.