The War on Wine: Prohibition, Neoprohibition, and American Culture - Victor W. Geraci - Bog

"The War on Wine explores the development of an American wine culture from the colonial period up to the present, with close consideration of efforts by prohibitionist interests and others to prevent it. Throughout American history the prohibition and restriction of alcohol, including wine, has been part of what we now call culture wars. After losing the Prohibition Constitutional Amendment, anti-alcohol forces rebranded themselves as neoprohibitionists dedicated to the restriction of alcohol usage and they touted themselves as the counter-voice to alcohol organizations like the Wine Institute led by John A. De Luca from 1976 to 2013"--