Name: Consumer Research
Price: 1062.95 DKK
Availability: InStock
Author: Morris B. Holbrook
ISBN: 9780803972971

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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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Sprog:
Engelsk

ISBN:
9780803972971

Forlag:
SAGE Publications Inc

Indbinding:
Paperback

Sideantal:
432

Udgivet:
3. august 1995

Vægt:
590 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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