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Essentials of Marketing - David Brown - Bog

af David Brown
Essentials of Marketing af David Brown
Bag om Essentials of Marketing

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367773410
  • Indbinding:
  • Hardback
  • Sideantal:
  • 484
  • Udgivet:
  • 1. September 2022
  • Størrelse:
  • 170x25x244 mm.
  • Vægt:
  • 925 g.
  • 2-3 uger.
  • 9. Oktober 2024
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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

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