Name: Marketing in Context
Price: 611.95 DKK
Availability: InStock
Author: Chris Hackley
ISBN: 9781349452033

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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Sprog:
Engelsk

ISBN:
9781349452033

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
230

Udgivet:
1. januar 2013

Udgave:
12013

Størrelse:
141x215x18 mm.

Vægt:
324 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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