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Planning the Corporate Reputation (RLE Marketing) - Vic Markham - Bog

af Vic Markham

indgår i Routledge Library Editions: Marketing serien

Planning the Corporate Reputation (RLE Marketing) af Vic Markham
Bag om Planning the Corporate Reputation (RLE Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138994973
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 17. December 2015
  • Størrelse:
  • 156x234x11 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 2. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Planning the Corporate Reputation (RLE Marketing)

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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