Udvidet returret til d. 31. januar 2022
Customer Management Excellence af Mike Faulkner

Customer Management Excellence - E-bog

Bag om Customer Management Excellence

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why? Three years ago Quest Media introduced the National Customer Service Awards. The philosophy was to research, recognise and reward organisations that were pushing the barriers of customer management to new limits. Written by the editor of Customer Management magazine, this book draws on Quest's research to reflect the current thinking behind today's front-runners in the customer management field. The authors challenge accepted thought processes and give realistic timeframes for implementing the innovative thinking that will produce tomorrow's Customer Management Excellence. * An 'all you need to know about customer management' handbook - draws on the authors' vast experience to help unravel this complex topic * Provides case studies and examples of organisations that are award-winners in their innovative customer management techniques * Includes a glossary of terms and checklists to help readers benchmark their own progress in implementing successful customer management

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470856369
  • Beskyttelse:
  • DRM
  • Udgivet:
  • 28. Marts 2003
  • BLACK NOVEMBER
    484,95 kr.
Betal med Dankort på Tales.dkBetal med Visa eller Visa Electron på Tales.dkBetal med Mastercard på Tales.dkBetal med MobilePay på Tales.dk
  • Straks på e-mail
Eller spar samlet 13%
og få fri lytning og læsning oveni
  • 423,95 kr.

Forudsætter Tales Premium (ingen binding)
14 dage gratis og kan opsiges når du vil.
Beskrivelse af Customer Management Excellence
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why? Three years ago Quest Media introduced the National Customer Service Awards. The philosophy was to research, recognise and reward organisations that were pushing the barriers of customer management to new limits. Written by the editor of Customer Management magazine, this book draws on Quest's research to reflect the current thinking behind today's front-runners in the customer management field. The authors challenge accepted thought processes and give realistic timeframes for implementing the innovative thinking that will produce tomorrow's Customer Management Excellence. * An 'all you need to know about customer management' handbook - draws on the authors' vast experience to help unravel this complex topic * Provides case studies and examples of organisations that are award-winners in their innovative customer management techniques * Includes a glossary of terms and checklists to help readers benchmark their own progress in implementing successful customer management
Brugerbedømmelser af Customer Management Excellence


Find lignende bøger
Bogen Customer Management Excellence findes i følgende kategorier:
Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.